Project viability assessment

A go / rework / stop verdict and a list of improvements before expensive decisions

A viability assessment is an independent review of a project before expensive development, scaling or packaging for investors. We examine six blocks: market, product, monetisation, economics, resources and plan, risks. The result is not “like / dislike” but a “go / rework / stop” verdict with conditions and a concrete list of improvements. Three packages — from an express idea screening in 2–3 working days to validation of an investment package.

6 blocksmarket, product, monetisation, economics, resources, risks
2–3 daysidea screening
verdictgo / rework / stop
3 packagesfrom idea to investment package

What the assessment answers

The review is worth doing while mistakes are still cheap: before hiring a team, building the product or approaching investors. One review covers the project’s three main uncertainties.

  1. Market: does the project have a real chance of becoming a business, and do customers need its value.
  2. Economics: who pays, for what, how much and how predictably; do the key assumptions and unit economics hold up.
  3. Delivery: are resources and the team sufficient, which risks are critical, is the project attractive to investors.

How we assess a project

The logic is an investor’s: a structured review across six blocks.

  1. Market and segments: size, dynamics, reality of demand.
  2. Product and positioning: value proposition, competitive advantages, fit with the customer’s pain.
  3. Monetisation: revenue streams and sustainability of the model.
  4. Economics: unit economics, margins, financial efficiency.
  5. Resources and plan: resource model, schedule, team.
  6. Risks: critical barriers, legal and operational constraints.
Vladislav Panchenko, Founder and CEO of Finetic Consulting

Who carries out the assessment

Vladislav Panchenko

Founder and CEO of Finetic Consulting

Over 30 years of executive experience in corporate finance and operations at major corporations and banks with annual revenues exceeding $1 billion: financial management, strategic planning, risk management and corporate restructuring.

30+ years in financeMaster’s in EconomicsFinance MBA
About the team →

Packages

Package A

Idea screening

2–3 working days
  • For an idea or prototype without an investment package
  • Verdict: go / rework / stop
  • Key premises and red flags
  • 3–7 priority steps; 1–3 page report
  • Short call: conclusions and next step

Not included: monetisation review or risk map

Discuss package A →
Recommended
Package B

Viability audit

5–7 working days
  • For a concept with draft calculations
  • Market, product, monetisation, resources, risks and assumptions
  • Key milestone plan and risk matrix
  • Improvements: mandatory and desirable, prioritised
  • Requirements for the financial model, deck and memo; 5–10 page report

Not included: review of the investment package

Discuss package B
Package C

Audit and investment package validation

10–15 working days
  • For a project with an investment package
  • In-depth feasibility review, resource model and schedule
  • Checklist against investor expectations
  • Comments and redlines on the deck, memo and financial table
  • One round of improvements after discussion

Not included: package built from scratch

Discuss package C →

Each package includes everything in the previous one. Missing data is not an obstacle: it is an identified blind spot and goes into the report. We quote the price after the introductory call.

How it works

Introductory call, 15–30 minutesthe project, stage, choice of package
We fix the brief and data checklist, timing and price
We gather and structure the materials and interview the team
Analysis across six blocks; in package C, review of the investment package
Report and presentation of the results; in package C, a round of improvements

What clients say

We came to Finetic Consulting for a business plan and financial model for our project IMSKIPPER.NET. We liked how quickly Vladislav prepares documents and how deeply he works them through. It is comfortable to work together: every question can be discussed at online meetings while the work is in progress.
Georgy Im, owner of IMSKIPPER · Translated from Russian.

What the assessment does not do

  • It does not guarantee the project’s success or investor interest: it shows what works, what does not and what to improve.
  • It does not replace document development: in packages A and B we set requirements for the financial model, deck and memo but do not write them.
  • It is not a legal or tax review.

15–30 minutes: the project, its stage and the materials you have. We suggest the package and quote the price after the call.

Frequently asked questions

What is a project viability assessment?

It is an independent review of a project across six blocks — market, product, monetisation, economics, resources, risks — with a “go / rework / stop” verdict and a list of improvements. It is done before expensive development and before approaching investors.

How much does a viability assessment cost?

It depends on the package: express idea screening, viability audit, or audit with investment package validation. We quote the price after the introductory call; the 15–30 minute call itself is free.

How long does the assessment take?

Idea screening takes 2–3 working days, a viability audit 5–7, and an audit with investment package validation 10–15 working days.

What materials do you need?

For screening, a description of the idea, the customer profile, the problem the project solves and its current stage are enough. For an audit — the concept, monetisation logic and draft calculations. For validation — the deck, memo and financial table.

How is this different from investment readiness?

The assessment answers whether it is worth approaching investors at all and what to improve. Investment readiness is the next step: the investment package and investor search.

en