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Make sure your MVP is investor-ready.
If you’re planning a meeting with an investor, it’s not the presentation that matters — it’s how prepared you are. Investors look at the numbers: who your customer is, whether there are any initial payments, what your CAC is, and how scalable the model is. This checklist is a quick self-assessment tool. Go through each item to make sure your MVP meets investor expectations.
This material was developed by Finetic Consulting. We help founders structure their projects for fundraising — with a focus on validating demand, defining key metrics, and building early-stage economics. Want to explore the topic further? Start with the main overview: what an MVP is and how it helps reduce key investor risks.
Before you approach an investor, make sure your MVP is truly investment-ready. Even one unchecked item is a red flag that can kill the deal.
| # | Validation point | ✓ | ✗ |
|---|---|---|---|
| 1 | Target segment and pain clearly defined in one sentence (who? what pain? why would they pay?). | ||
| 2 | Success threshold and deadline fixed before the experiment started. | ||
| 3 | Conversion to target action measured (e.g. signup or payment). | ||
| 4 | Retention (D7/D30) measured — if the product assumes repeated use. | ||
| 5 | One test channel selected; budget, reach, and clicks tracked. | ||
| 6 | CAC proxy calculated: budget ÷ number of customers. |
||
| 7 | Payback period calculated: CAC ÷ gross monthly margin; target ≤ 12 months. | ||
| 8 | Artifacts collected: analytics screenshots, demo video, hypothesis table + results. | ||
| 9 | Next 2 iterations formulated: what changes, what metric to improve, and by how much. | ||
| 10 | All insights summarized in a one-page memo for the investor. |
How to use: Review and mark each item. If any line is marked ✗, your MVP is not ready for investor conversations.
Track all your experiments in one table. It builds investor trust and keeps your team aligned.
| # | Start date | Hypothesis | Segment | Metric | Baseline | Success threshold | Result | Conclusion | Next step |
|---|---|---|---|---|---|---|---|---|---|
| 0 | Sep 1, 2025 | Adding a “Try it Free” button to the landing page will increase conversion | Google Ads traffic (early adopters) | Signup conversion | 2.3% | ≥ 4% | 4.5% | ✅ | Keep the button, test pricing on checkout page |
📥 Download the Excel template.
For each experiment, add a new row and fill in all columns — this keeps your hypothesis validation process
transparent for both your team and potential investors.